Insight Messaging Lab™
Discover better insights and drive results through conversations that engage customers.
Start your transformation
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Spark interest, capture attention and convert customers
We work with you to identify how to shift your customer’s perspective on how to solve their problems. We identify insights that are either unknown or underappreciated by your customers. We use these insights to help you build business cases that are aligned with customer needs.
Focus areas:
Senior Commercial
Product Leadership
Measure Current Performance
Use Insight Revenue's proprietary framework to benchmark your current sales messaging.
Shift Perspective
Identify how to shift the buying team's perspective.
Build a Business Case
Identify the ROI as well as the Risk-of-Inaction.
Link Your Features to Customer Outcomes
Identify how your differentiators solve important customer problems.
Focus on the Conversation
Qualify your customer in a natural, conversational way.
Align Sales and Marketing
Ensure that teams are aligned, consistent and value-oriented.
Improve conversion rates by creating messages that engage your customers in a conversation on how you uniquely deliver value
Value & Results
Improved differentiation and unique value across the entire customer journey
Differentiated, insight-based messaging
Improved conversion rates across each stage
Greater lead generation
Greater customer receptivity
Repeatable measurement of messaging effectiveness
The Insight Messaging Lab is a highly participatory 3–4 week engagement
The engagement starts with data collection and includes multiple workshops. At the end of the engagement, we deliver a new pitch deck as well as a written narrative that follow the Insight Revenue method.
Practical tools and insights to help inspire change and unlock new opportunities for growth.
Explore all Insights
Explore all Insights
Ready to transform your business?
Reach out to our team of experts today.
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