Selling Life Sciences 2025
This report is based on work with Insight Revenue’s life sciences companies. Some very large ones, global companies with a strong brand presence. Others are early-stage companies looking to innovate. What they all have in common is that they’re looking to lead their market. This means that they need to introduce new solutions and to shift the way things are done. If they are already market leaders, then they also need to protect market share, constantly re-inventing their offerings against large numbers of competitors.