The State of Revenue report is compiled from a series of diagnostic surveys including our Revenue Effectiveness DiagnosticTM and B2B Buyer Survey combined with hundreds of live interviews across Q2 2024 through Q1 2025. The surveys covered 300+ individuals across 72 organizations from multiple industries. Companies varied in size from large multinationals to tech start-ups. For our Revenue Effectiveness DiagnosticTM specifically, respondents were asked to identify their current priorities. We asked them to allocate investments across the nine categories of activities identified in the model. Then, respondents were asked to assess their company’s effectiveness across three crucial attributes that underpin each category. Our buyer study looked at the perspective of both buyers and sellers around key issues regarding trust, value, and prioritization.

Insight Revenue's very own Zach Gropper and Jonathan Tice guest star in Episode 699 of the acclaimed 'Sales Game Changers Podcast' hosted by Fred Diamond. Together they discuss the true drivers of Customer Loyalty and Sales Effectiveness in B2B and SaaS, and how to get cross functional teams to work together centered around delivering value realization and solving the real issues effecting your customers instead of just an internally focused obsession around your own structure, goals, products and solutions.