Insights
Stay up to date with all the latest research, tools and content from Insight Revenue related to customer insights and insight-led business growth.
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Podcast
Insight to Revenue Podcast - Episode 8: Sam Jacobs/The Evolution of SaaS Sales

Insight to Revenue Podcast - Episode 8: Sam Jacobs/The Evolution of SaaS Sales

Episode 8 of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. In this episode, Sam Jacobs, CEO of Pavilion, shares his thoughts on how the SaaS industry has developed and the ever-evolving role of the salesperson in the modern, AI-enabled landscape.
SALES
MARKETING
ACCOUNT MANAGEMENT
Podcast
Insight to Revenue Podcast - Episode 7: Guy Rubin/Using Data to Define a Future High Performer Model

Insight to Revenue Podcast - Episode 7: Guy Rubin/Using Data to Define a Future High Performer Model

Episode 7 of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. In this episode, Founder and CEO of Ebsta, Guy Rubin, elaborates on how revenue intelligence data helps to drive high performance across the sales organization. Together they discuss the key findings of Ebsta's recently published "2024 B2B Sales Benchmark Report".
SALES
MARKETING
ACCOUNT MANAGEMENT
Podcast
Insight to Revenue Podcast –  Ep 06: Will Allred/Prospecting with Insights

Insight to Revenue Podcast – Ep 06: Will Allred/Prospecting with Insights

Episode 6 of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. This episode features the Co-Founder and COO of Lavender, Will Allred, discussing the importance of email outreach and prospecting done right. Together they unpack the research and science behind Insight Revenue's new 'Prospecting Program', recently launched in partnership with Lavender.
SALES
MARKETING
ACCOUNT MANAGEMENT
Resource
IR White Paper 2024: State of Revenue

IR White Paper 2024: State of Revenue

The report identifies systematic weaknesses and then identifies possible solutions for the top-3 gaps identified. From a sales perspective, 2023 was the year that gave some of us whiplash, especially if you were in SaaS. It was also the year that also gave us a side of AI with everything.
COMMERCIAL ACUMEN
MARKETING
SALES
Podcast
Insight to Revenue Podcast –  Ep 05: John Gloekler/Redesigning the Customer Success Organization

Insight to Revenue Podcast – Ep 05: John Gloekler/Redesigning the Customer Success Organization

Kicking off 2024 with the fifth episode of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. This episode features John Gloekler, a seasoned revenue leader with over 30 years experience in sales, marketing, customer success and account management at startups, scale ups and enterprise companies.
SALES
MARKETING
ACCOUNT MANAGEMENT
Case Study
How Preply Used Insights to Improve Sales & Increase Engagement

How Preply Used Insights to Improve Sales & Increase Engagement

Preply, an online language tutoring platform were struggling to convert initial sales calls. Listening to client calls and speaking with a cross-section of reps, we found the following:
COACHING
LEADERSHIP
SALES
Case Study
How Stitch Applied the Insight Messaging Lab™ Approach

How Stitch Applied the Insight Messaging Lab™ Approach

Stitch, a healthcare platform designed to make it easier for patients to participate in medical trials, struggled to crisply articulate how a better patient experience directly connected to trial sponsor goals.
COACHING
LEADERSHIP
SALES
Resource
Assess Your Pitch Deck With Our Free Survey

Assess Your Pitch Deck With Our Free Survey

This one-page survey is designed to assess your pitch deck by helping you identify your strengths and weaknesses. Your feedback is anonymous and will be used only to help us improve your new buyer presentation.
INSIGHT MESSAGING
MARKETING
Resource
Revenue Effectiveness Diagnostic: Drive Alignment and Deliver Greater Value for Your Customers

Revenue Effectiveness Diagnostic: Drive Alignment and Deliver Greater Value for Your Customers

Building on years of research, the Revenue Effectiveness Diagnostic provides an overview of the full purchase funnel and allows you to evaluate alignment internally and with your customer’s buying process. Can be taken individually or we can run for your organization. (Approx. time required - 12 minutes per participant.)
INSIGHT MESSAGING
CUSTOMER SUCCESS
COACHING
Video
Our Expert Panel Discusses Revenue Effectiveness Key Trend Report

Our Expert Panel Discusses Revenue Effectiveness Key Trend Report

Expert panel discussion on the results of Insight Revenue's Revenue Effectiveness Diagnostic survey, which includes assessments from revenue and commercial leaders of over 50 companies globally. Zach Gropper and Timur Hicyilmaz, Co-Founders of Insight Revenue, gather thoughts and reactions from Jeremey Donovan, Hendrik Isebaert and Kara DelVecchio, as they cover the key challenges facing sales, marketing and customer success leaders and how to overcome them heading into 2024!
REVENUE OPERATIONS
COMMERCIAL ACUMEN
CUSTOMER SUCCESS
Podcast
Insight to Revenue Podcast – Ep 04: James Whitman / Bringing New Products to Market Successfully

Insight to Revenue Podcast – Ep 04: James Whitman / Bringing New Products to Market Successfully

Fourth episode of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. This episode features the author of LAUNCH Code, James Whitman, discussing the essential elements of successful product launches and the common mistakes to avoid when bringing new products to market.
GO-TO-MARKET STRATEGY
SALES
MARKETING
Video
Insight Messaging Lab: Differentiated Messaging Workshop

Insight Messaging Lab: Differentiated Messaging Workshop

Live interactive workshop to help you and your team understand the core principles of building differentiated Insight-driven messaging. Brief workshop will include an opportunity to pressure test your own messages and learn the essential elements of creating a best practice narrative and discovery deck. Experience Insight Revenue's 'Insight Messaging Lab' fundamentals and get a head start on your messaging journey.
INSIGHT MESSAGING
SALES
COACHING
Article
Using Insight to Transform Your Messaging

Using Insight to Transform Your Messaging

It’s not what you sell; it’s how you sell. The ‘how’ isn’t simply a direct sales call with a potential buyer, but an entire ethos ingrained within your organization. It’s the message you project.
INSIGHT MESSAGING
SALES
MARKETING
Podcast
Insight to Revenue Podcast – Ep 03: Marni Heinz / Moving Up Market and Tackling Enterprise Deals

Insight to Revenue Podcast – Ep 03: Marni Heinz / Moving Up Market and Tackling Enterprise Deals

Third episode of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. This episode features Marni Heinz, a certified sales executive coach with experience training leaders and high performing Individual Contributors at Salesforce! She discusses the opportunities and challenges companies are facing as they target enterprise sales.
GO-TO-MARKET STRATEGY
COACHING
SALES
Podcast
Insight to Revenue Podcast – Ep 02: Bill Conry / Comedy in the Workplace

Insight to Revenue Podcast – Ep 02: Bill Conry / Comedy in the Workplace

Second episode of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. This episode features the ever engaging, sales leader by day and stand-up comedian by night, Bill Conry! He explains how humor can be effectively used in a sales and business setting.
SALES
TEAM ALIGNMENT
LEADERSHIP
Podcast
Insight to Revenue Podcast – Ep 01: Matt Dixon / The Jolt Effect

Insight to Revenue Podcast – Ep 01: Matt Dixon / The Jolt Effect

First episode of the Insight to Revenue Podcast hosted by Insight Revenue CEO & Founder, Zachary Gropper. This episode features the wonderful Matt Dixon, author of the bestselling books, The Challenger Sale and The JOLT Effect.
SALES
MARKETING
REVENUE OPERATIONS
Article
Getting Quick Wins with Insight Selling

Getting Quick Wins with Insight Selling

Somehow the fourth quarter has already arrived. You have a small window to galvanize your sales team and sharpen your approach. Most businesses still have a few more weeks to add deals to the pipeline that can still close for the year.
SALES
CUSTOMER SUCCESS
LEADERSHIP
Podcast
Ultimate Sales Podcast: Zach Gropper joins Eitan to discuss Challenger+

Ultimate Sales Podcast: Zach Gropper joins Eitan to discuss Challenger+

B2B Go to Market and Sales is rough. Sales Pro Eitan Rosenfeld interviews the best and brightest to share what's working and what's not. Zach Gropper, one of the Fathers of Challenger Sales joins Eitan in a 1:1 to discuss Challenger+
SALES
MARKETING
CUSTOMER SUCCESS
Podcast
The Sales Leader Series with Zachary Gropper

The Sales Leader Series with Zachary Gropper

In this episode, Zach breaks down insights from working with Gartner, shares 80/20 tips for sales leaders & their teams, and diagnoses where businesses are struggling most, in 2023. Zachary has over 20 years in sales & scaling businesses globally. Having developed & shown his skill for b2b sales, Zachary has held pivotal revenue leading roles within companies such as CEB, Gartner & Challenger and has a proven track record of generating revenue & executing go-to-market initiatives
SALES
MARKETING
ACCOUNT MANAGEMENT
Podcast
Speak Revenue: Revenue Wisdom with Zachary Gropper

Speak Revenue: Revenue Wisdom with Zachary Gropper

In this episode of Speak Revenue, host Steven Morell sits down with Zachary Gropper, CEO and Founder of Insight Revenue. Join them as they delve into the world of revenue leadership, mergers, acquisitions, and the crucial importance of alignment within organizations. Discover valuable insights on adapting to change, understanding your customer, and the power of having tough conversations early on. Whether you're a business leader or aspiring entrepreneur, this episode offers practical advice and lessons from the frontlines of revenue growth.
SALES
MARKETING
ACCOUNT MANAGEMENT
Podcast
Establishing a High-Performance Business through Efficient Change Management with Zach Gropper

Establishing a High-Performance Business through Efficient Change Management with Zach Gropper

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Zach Gropper, Founder and CEO at Insight Revenue. In their discussion, they cover several topics, such as the significance of a business operating at a high level, the impact of change management on a business, techniques to enhance business and customer retention, the interrelationship between various departments within a business, and the necessity for a seamless transition during a leadership change.
LEADERSHIP
TEAM ALIGNMENT