Customer-centered Strategy
Deliver insight-based value at every step of the customer journey.
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We help organizations achieve measurable personal and professional business growth
We are driven by the IR core belief: customer-centric insight is the truest source of growth. We are a dynamic, fast-moving global organization and believe that value is created and delivered by partnering with talented, creative, accomplished, curious, inclusive, driven, and kind professionals; our entire value creation process supports and reflects this spirit.
A wide reach that spans the globe
Our global network of experienced practitioners services any timezone in a wide variety of languages. We deliver projects both remotely and onsite.
How we measure success
Whether they be quantitative or qualitative in nature, all of our projects begin by defining an end goal that includes measurable KPIs. Whenever possible, we prefer to measure before and after engagements to demonstrate impact and value created. In simple terms, we put our words into action; we strive to walk the talk. If arriving at an ROI is unrealistic or unreasonable, we like to establish and measure an agreed upon Return-on-Expectation. We also utilize a Kirkpatrick-inspired model to measuring training impact.
People

Outcomes
Employee engagement
Engagement score improvements
Employee satisfaction
Satisfaction score improvements
Increase in employee referrals and Glassdoor ratings
Employee performance
Confidence scores boosted
Time to contribution improvements
OKR achievement/quota attainment
Business

Outcomes
Top-line growth
Revenue growth
Net new business
Efficient growth
Lower acquisition costs
Faster deal cycles
Better conversion rates
Insight-driven growth
Stronger value propositions
Better messaging
Differentiated offerings
Customer
Outcomes
Customer engagement
Engagement score improvements
Customer satisfaction
NPS increases
More customer referrals
Loyalty & account growth
Improved retention
More renewals
Cross-sell/upsell growth
We strive for outcomes-based, value-driven partnerships that are both concrete and measurable.
Meet the team
The Insight Revenue team includes an accomplished group of global professionals that have real-world experience as seasoned practitioners in their respective fields of expertise.
Zach Gropper
Zach Gropper
Founder and Chief Executive Officer
After more than 20 years of studying the art and science of B2B sales and marketing best practice at CEB, Gartner, Challenger and Pavilion, Zach is an expert in bringing in repeatable practices, processes and go-to-market strategies into any size or shape of company in any industry. He has consulted the top leaders at organisations like MSFT, Google, Siemens, SAP, Bain & Co. while also supporting the growth and development of many SaaS scale up and start ups over the last several years. He is a frequent keynote speaker on these topics and his deep expertise has contributed to commercial teams and individuals building elite capability, improving the customer buying experience, cutting churn, boosting conversion rates and more effectively differentiating in the market.
Education
James Madison University
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Zach Gropper

Zach Gropper

Founder and Chief Executive Officer
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Timur Hicyilmaz
Timur Hicyilmaz
Co-founder and Chief Product Officer
Timur is an experienced researcher who utilizes data to tell stories and make decisions. He produced most of the foundational studies behind the CEB, Gartner and Challenger Sales practice areas that exist today. A fantastic strategist, he explores how sales, marketing, and service professionals stay ahead of the increasing demands being placed on them. Timur has a unique ability to explore a problem space using the right methodologies, can navigate ambiguity with the best of them and has a knack for extracting meaningful insights from all kinds of data.
Education
Harvard University
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Timur Hicyilmaz

Timur Hicyilmaz

Co-founder and Chief Product Officer
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Alan Slavik
Alan Slavik
Co-founder and Chief Operating Officer
Applying a mix of both curiosity and drive, Alan loves tackling new challenges and helping customers and colleagues succeed. He believes strongly in the transformative power of mentoring and is a self-described lifelong learner. Alan is passionate about L&D + technology, is always up for exchanging ideas and enjoys shaping/executing creative strategies. In 20+ years, Alan has worked and traveled in over 50 countries, developed and launched countless new offerings and has had the privilege to partner with some of the world's greatest brands and companies. He approaches each challenge with one clear objective: make a positive impact while inspiring others to do the same.
Education
University of Minnesota (Bachelors in Business), Thunderbird School of Global Management (MBA), IE/Nyenrode (L&D Masterclass)
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Alan Slavik

Alan Slavik

Co-founder and Chief Operating Officer
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Rene Niessen
Rene Niessen
Sales Director
René is a seasoned and culturally diverse sales leader with 17 years of experience in SaaS & IT sales across SMB, Mid-Market, and Enterprise segments. Born and raised in Germany, he has worked in Switzerland and Ireland before settling in Barcelona. René boasts a successful track record in fast-growing startups, Fortune 500 corporations, and the tech industry, including roles at Microsoft, Hopin, and Birdie. His expertise lies in crafting and executing high-impact sales strategies that consistently exceed targets and developing cutting-edge sales coaching frameworks to enhance customer discovery, deal qualification and maximizing sales productivity. His noteworthy achievements include spearheading the German AE team at Microsoft EMEA Digital Sales, surpassing a $250M quota, and growing Hopin DE ARR from $50k to $2M by moving upmarket.
Education
Fachhochschule des Mittelstandes Bielefeld
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Rene Niessen

Rene Niessen

Sales Director
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Justin Chong
Justin Chong
Client Manager
Justin is a MBA graduate from IESE Business School and London Business School, with experience building out client facing teams in the financial and research services space.
Education
HKUST, Bachelors IESE, MBA
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Justin Chong

Justin Chong

Client Manager
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Abi Williams
Abi Williams
GTM Advisor and Executive Coach
Abi has spent 20+ years in VC & PE-backed companies of varying sizes in the SaaS, B2B space such as Oracle, META, LinkedIn, Pluralsight, Udemy, and Oliva as a revenue leader. She has also excelled in driving sustainable profitability for businesses, improving bottom and top-line revenue performance for scaleups. Abi is currently a member of the European Women on Boards, and an advisor to several startups, an ardent keynote and public speaker on topics such as leadership, sustainable revenue growth, building a world-class executive team, DEI, and fostering people-centric cultures for consistent results. She is the author of the book '10 Traits Of Great Leadership That Are Often Overlooked' where she walks through a playbook for leaders & aspiring leaders who want to be outstanding in their role.
Education
Griffith College Dublin, MBA Aston University Birmingham, BSc Computer Science
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Abi Williams

Abi Williams

GTM Advisor and Executive Coach
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Damien Acheson
Damien Acheson
B2B Marketing Specialist
Damien is a technology executive with proven experience in go-to-market execution and business unit oversight. He is a committed marketing expert with deep functional and industry knowledge, a creative mind, and powerful ideas. His experience ranges from helping start-ups achieve product/market fit to shaping the digital sales tactics of some of the world's most iconic brands.
Education
Sciences Po, Master's degree, Economics Undergraduate certificates in Economics, Law and History MIT, Sloan School of Management, MBA
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Damien Acheson

Damien Acheson

B2B Marketing Specialist
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Marni Heinz
Marni Heinz
Consultant and Executive Coach
With over 20 years of experience at Salesforce, Google, and big 5 consulting, Marni is an expert in helping companies achieve sustainable success through large scale transformation initiatives. As a top performing enterprise sales leader at Salesforce, she’s worked with C-level and VP executives across dozens of companies such as Disney, Sony, Gap Inc., Experian and CBRE. Her human-centered consultative approach has led to increased revenue, improved productivity, and a frictionless customer experience for her clients. She’s also a certified executive coach, with experience in 1:1 coaching, group coaching, and workshop facilitation. She covers topics like mastering a buyer-first prospecting approach, successfully transitioning from IC to leader, and delivering + receiving feedback that creates lasting behavior change.
Education
University of California San Diego, BA Communication and BA Economics University of California Santa Barbara, MA Communication
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Marni Heinz

Marni Heinz

Consultant and Executive Coach
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Doug Ross
Doug Ross
Trainer, Consultant and Coach
Doug brings a unique combination of corporate sales success, strategy and innovation consulting, and startup expertise developed in the heart of silicon valley (SAAS business) and in Boston. He has managed or led commercial teams growing revenue and taking products from pipe dream to reality. Over the course of his career, Doug has experienced a wide array of markets and product life-cycle stages from small to large, from emerging to mature. Throughout, he has remained agile, adopting new frameworks, technology and techniques always focusing on driving business growth.
Education
University of Alberta, Bachelors Ivey Business School at Western University, MBA
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Doug Ross

Doug Ross

Trainer, Consultant and Coach
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Carly Fordham
Carly Fordham
Consulting, Training and Facilitation
Carly is an expert sales and marketing leader who honed her skills across 12 years at CEB, SHL & Gartner working many geographies and product lines. Carly wanted to apply this experience in different stage organisations and spent the last 5 years in the start up and scale up world. Firstly, supporting the early GTM launch of an HR tech company and then leading revenue in a Series B scale up. She specialises in supporting businesses through change and commercial transformation.
Education
The University of Sheffield London Metropolitan University
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Carly Fordham

Carly Fordham

Consulting, Training and Facilitation
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John Gloekler
John Gloekler
Senior Customer Success Consultant
Over the past 30 years, John has led sales, marketing, customer success, account management, engineering, and manufacturing operations in startups, scale ups and enterprise companies. In his last role as VP Global Sales, Customer Success, and Account Management, John built the team from 3 to 53 people while growing sales fivefold. As a partner in Ernst & Young’s management consulting, John developed innovative operating strategies for companies such as Apple, Cisco, IBM, and Microsoft while also leading many transformational initiatives. John´s broad operational background allows him to provide creative cross functional solutions that improve the performance and productivity of the teams in many industries.
Education
University of Cincinnati, Bachelors Stanford University, Masters
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John Gloekler

John Gloekler

Senior Customer Success Consultant
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Susan Whittemore
Susan Whittemore
Revenue Operations and GTM Strategy Consultant
Susan is a formidable voice in developing organizations that emphasize people, efficient and sustainable processes, and revenue generation. Throughout her career, she has not only directed operations in public and private companies ranging from $8m to $1B but also demonstrated proficiency in scaling SaaS organizations for repeatable growth. Mastering the shift from hardware platforms to SaaS, Susan has expertly navigated the nuances of M&A integrations and expansion. As a consultant for emerging SaaS startups and a freelance executive recruiter for GTM specialists, she passionately guides leaders, emphasizing strategy refinement, cultivation of organizational and sales cultures, and ensuring resilience during growth. Her vast experience and insights make her a sought-after advisor in the SaaS industry, with a dedication to enhancing revenue operations while upholding a brand's fundamental values.
Education
Northeastern University, Bachelors Southern New Hampshire University, MBA
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Susan Whittemore

Susan Whittemore

Revenue Operations and GTM Strategy Consultant
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Jonathan Tice
Jonathan Tice
GTM Strategy Advisor and Transformation Coach
Jonathan brings to the table over 30 years of steadfast experience in the B2B SaaS and software sectors. His leadership in sales, marketing, and financial transformation initiatives has steered various companies towards substantial revenue growth and heightened operational efficiency across diverse industries. Jonathan's hands-on approach will help us provide CEOs and commercial leaders with grounded, actionable strategies to foster stable growth, and enhanced capital efficiency.
Education
Wilfrid Laurier University, Bachelors
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Jonathan Tice

Jonathan Tice

GTM Strategy Advisor and Transformation Coach
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Justin Powell
Justin Powell
Revenue Operations and Sales Strategy Consultant
Justin’s career has taken him across the world and through a variety of business models, industries, and company sizes. His story started in the United States where he studied Physics and Economics with the intent to break into Investment Banking. But after getting his first job a small HR Tech startup, he quickly realised that Revenue Operations was his true home. He thrives building processes and helping companies make decisions through intelligent, data-backed analysis. Justin relocated from the United States to Europe seven years ago, but has spent the last year in Australia supporting his wife through her PhD. Fun fact: he’s considered a bit of a lucky rabbit’s foot as every company he has worked for has been either acquired, gone public, or both.
Education
University of Utah, Bachelors
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Justin Powell

Justin Powell

Revenue Operations and Sales Strategy Consultant
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Leslie Greenwood
Leslie Greenwood
Community Building and Customer Success Expert
Leslie has dedicated her career to driving business success through customer success, customer experience, and community building. With a rich background as an entrepreneur and early employee of hypergrowth startups. She has played a pivotal role in supporting the growth and development of communities within the SaaS ecosystem. By fostering engagement, collaboration, and advocacy, Leslie empowers organizations to strengthen brand loyalty, expand their reach, and uncover new avenues for growth. Her insights on the power of evangelism in business make her a sought-after speaker and podcast guest.
Education
University of Illinois, Bachelors
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Leslie Greenwood

Leslie Greenwood

Community Building and Customer Success Expert
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Volker Ballueder
Volker Ballueder
Sales Consultant and Coaching Expert
Volker has 20 years experience working with technology start-ups & corporates across Europe, being fluent in German and English. His sales career started in telemarketing, progressing to CRO roles for SaaS and service businesses in the technology sector. In recent years he focuses on Sales and Strategy Consulting, helping companies with their GTM strategies. Another focus is Sales and Leadership Coaching. He has been working with companies such as DataXu, RocketFuel, PepsiCo, Dentsu and General Electric. His passion is to consult on the right GTM, commercial team set-up and then implement the right processes and coaching programmes driven by data and insights. He is also a best selling author of a book called ‘Principles for Success'.
Education
University of Aberdeen, MBA
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Volker Ballueder

Volker Ballueder

Sales Consultant and Coaching Expert
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Ajit Ghuman
Ajit Ghuman
Pricing and Monetization Expert
Ajit is the author of the #1 searched book on SaaS pricing, "Price To Scale: Practical Pricing For Your High Growth SaaS Startup". He routinely consults and trains SaaS companies on the topics of pricing and monetization. He has led pricing, product management and product marketing teams at companies such as Twilio, Narvar and Medallia. Ajit has a Masters in Management Science from Stanford University and a Bachelors in Electronics from Delhi University.
Education
Stanford University, Masters in Management Science Delhi University, Bachelors in Electronics
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Ajit Ghuman

Ajit Ghuman

Pricing and Monetization Expert
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Bill Conry
Bill Conry
Consulting, Training and Facilitation
Bill's dynamic career spans roles in sales, management, consulting, and sales enablement at industry leading companies like CEB/Gartner, Challenger and LinkedIn. He is an expert in training and instructional design and has facilitated over 100 training and messaging workshops across 4 continents. His passion lies in creating engaging learning experiences and leveraging humour to build community. He also enjoys hosting and MCing events, such as the LinkedIn Learning Workplace Learning Report Premiere where he led team building exercises and interviewed C-level execs from Siemens, LEGO, and BT in front of ~4,500 attendees.
Education
McGill University, Bachelors of Commerce University of Oxford, Said Business School, MBA
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Bill Conry

Bill Conry

Consulting, Training and Facilitation
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James Whitman
James Whitman
Senior Client Advisor
James is a business development, innovation and growth leader who has built high performing commercial teams for nearly 3 decades at companies like CEB, Leidos, ExecOnline and Catalyte. James helps firms build repeatable practices to assure sustainable growth and drive high performance. He serves as a facilitator and coach for Insight Revenue clients globally.
Education
McGill University, Bachelors of Arts, Honours, MBA London School of Economics, General Course
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James Whitman

James Whitman

Senior Client Advisor
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Darcey Bennett
Darcey Bennett
Senior Transformation Strategy and Operations Consultant
Darcey brings more than 15 years of experience as a transformation, strategy, and operations leader at publicly traded insight and advisory companies (CEB, now Gartner and Gartner) and a PE-backed edtech company (Ellucian). She helps organizations design and implement large-scale, cross-functional programs and processes that enable them to realize their most critical strategic goals. Consistent with her belief that human dynamics play a fundamental role in every transformative endeavor, Darcey drives for results with a collaborative approach that emphasizes relationship building, reciprocity, and empathy.
Education
Smith College, Bachelors of Arts
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Darcey Bennett

Darcey Bennett

Senior Transformation Strategy and Operations Consultant
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