Situation
Stitch, a healthcare platform designed to make it easier for patients to participate in medical trials, wanted to refresh messaging to more crisply articulate how a better patient experience directly connected to trial sponsor goals.
- A clearly articulated and differentiated new message set that would help differentiate their offering
- Updated marketing assets and sales presentations
- Discovery of new market-shaping insights
- A multi-functional, team-based approach to message creation/delivery (leadership, sales, marketing and product)
Actions
Insight Revenue worked with the Stitch team applying the Insight Messaging Lab™ approach over the course of 6 weeks including the following:
- Two leadership workshops to review the existing messaging and marketing/sales assets
- Three co-creation workshops to arrive at a new narrative focusing on a differentiated, insight-based selling approach. The Insight Revenue team acted as coaches, pushing the team to make explicit how the design principles behind the platform connected to trial sponsor business objectives
- Updated conference presentation decks, website messaging and sales collateral
Outcomes
Within 2 months, Insight Revenue had delivered the following results:
- Newly formulated narrative focused on how a better patient experience also solves for some of the largest pain points for a trial sponsor (differentiated, insight-based)
- Improved conversion rates and greater lead generation
- Greater customer receptivity in sales discussions and professional conferences
- Company-wide adoption and enthusiastic reception
”We believe that the biggest untapped opportunity to improve clinical trials is a deep understanding of each patient’s experience.”
> 200%
Increase in Lead Generation
< 2
Months to Deploy
1
Powerful New Message
"Insight Revenue's input transformed the story we share with the market. We presented the message we created together at a major industry conference and the output exceeded all expectations, generating twice as many leads as we targeted. We look forward to working with them again!"
Jonathan Moshinsky, CEO & CO-Founder, Stitch
Download the one-pager case study here.
Download the free resource
Situation
Stitch, a healthcare platform designed to make it easier for patients to participate in medical trials, wanted to refresh messaging to more crisply articulate how a better patient experience directly connected to trial sponsor goals.
- A clearly articulated and differentiated new message set that would help differentiate their offering
- Updated marketing assets and sales presentations
- Discovery of new market-shaping insights
- A multi-functional, team-based approach to message creation/delivery (leadership, sales, marketing and product)
Actions
Insight Revenue worked with the Stitch team applying the Insight Messaging Lab™ approach over the course of 6 weeks including the following:
- Two leadership workshops to review the existing messaging and marketing/sales assets
- Three co-creation workshops to arrive at a new narrative focusing on a differentiated, insight-based selling approach. The Insight Revenue team acted as coaches, pushing the team to make explicit how the design principles behind the platform connected to trial sponsor business objectives
- Updated conference presentation decks, website messaging and sales collateral
Outcomes
Within 2 months, Insight Revenue had delivered the following results:
- Newly formulated narrative focused on how a better patient experience also solves for some of the largest pain points for a trial sponsor (differentiated, insight-based)
- Improved conversion rates and greater lead generation
- Greater customer receptivity in sales discussions and professional conferences
- Company-wide adoption and enthusiastic reception
”We believe that the biggest untapped opportunity to improve clinical trials is a deep understanding of each patient’s experience.”
> 200%
Increase in Lead Generation
< 2
Months to Deploy
1
Powerful New Message
"Insight Revenue's input transformed the story we share with the market. We presented the message we created together at a major industry conference and the output exceeded all expectations, generating twice as many leads as we targeted. We look forward to working with them again!"
Jonathan Moshinsky, CEO & CO-Founder, Stitch
Download the one-pager case study here.
