This report is based on work with Insight Revenue’s life sciences companies. Some very large ones, global companies with a strong brand presence. Others are early-stage companies looking to innovate. What they all have in common is that they’re looking to lead their market. This means that they need to introduce new solutions and to shift the way things are done. If they are already market leaders, then they also need to protect market share, constantly re-inventing their offerings against large numbers of competitors.

Live panel discussion on Insight Revenue’s latest industry whitepaper, Selling to Human Resources 2025 We’ll explore how HR’s role as both buyer and service provider is reshaping the sales process. Sellers need to move beyond assumptions about HR’s influence by investing in deeper discovery, helping their HR contacts build internal alignment, and balancing strong service with a strategic advisory role. We’ll also look at how these dynamics affect decision-making across finance, compliance, procurement, business leaders, and employees, making HR one of the most complex yet critical buyer groups to engage effectively. Featured speakers Kelly Young, Customer Success Director, Thomas International Yan Kessler, VP Sales, Preply Nicole Crowley, Founder, RedBud Timur Hicyilmaz, Co-Founder and Chief Researcher, Insight Revenue Moderator Becky Abraham, Head of Client Delivery, Insight Revenue