Selling to Human Resources 2025
This report is based on Insight Revenue’s extensive sales research and direct experience working with clients that sell to Human Resources (HR). We owe a special thank you to Nicole Crowley at RedBud HR for feedback and insights. The primary author of the report, Timur Hicyilmaz, is recognized globally for decades of groundbreaking research on sales performance and customer loyalty. He was formerly the head of sales research for CEB now Gartner and Challenger and continues his innovative work as Co-Founder of Insight Revenue.
This white paper explores how sales professionals can effectively engage HR buyers, a group often perceived as overextended yet influential across many organizational purchases. HR professionals juggle responsibilities ranging from employee relations to DEIB initiatives while managing decisions on systems and benefits that affect the entire company. Despite appearing constrained, HR wields significant decision-making authority, and sellers who misread this risk alienating their buyers.
Download the free resource
Selling to Human Resources 2025
This report is based on Insight Revenue’s extensive sales research and direct experience working with clients that sell to Human Resources (HR). We owe a special thank you to Nicole Crowley at RedBud HR for feedback and insights. The primary author of the report, Timur Hicyilmaz, is recognized globally for decades of groundbreaking research on sales performance and customer loyalty. He was formerly the head of sales research for CEB now Gartner and Challenger and continues his innovative work as Co-Founder of Insight Revenue.
This white paper explores how sales professionals can effectively engage HR buyers, a group often perceived as overextended yet influential across many organizational purchases. HR professionals juggle responsibilities ranging from employee relations to DEIB initiatives while managing decisions on systems and benefits that affect the entire company. Despite appearing constrained, HR wields significant decision-making authority, and sellers who misread this risk alienating their buyers.
